Growing professionally in my marketing communications career has required me to really focus on the direction that my path seems to be shaping into and how my skills can optimally support my growth.
Design has always been something I have been passionate about for a long time. Rather than the occasional Canva designs for social media posts, Illustrator designs for logos and Photoshop designs for marketing materials; I started to have a desire to push my skills in a deeper direction that can be sustainable and profitable in the long term.
I also felt that my computer science educational background could give me a boost. While the basics are taught in university, the fact remains that majority of tech skills need to groomed and do not automatically show up with after graduation.
In the tech world, you need to be intentional about growing your skills and how the learned knowledge can be applied to career growth. So with a goal to boost my MarTech career, I started to take courses on User Experience design.
Luckily for me, the company I work at was overdue for a website update and it felt like the perfect opportunity to put my self-learned skills to use. After many weeks on Coursera and Figma, I started working on the UX design for the website update and it was a thrilling experience.
I do not feel comfortable sharing the full case study just yet as the project is still in a work in progress. However, I am really ecstatic about my new skills so here goes a sneak peek of the website’s UX design.
if you are reading this, it will be a pleasure to be a part of the MarTech/ MarComms team for any project you are working on. Please do not hesitate to reach out.